Strategy and build studio
Reform your brand with strategy + build.
A studio that does the whole job: brand strategy, web design, engineering, and the performance and SEO work that follows launch. We decide what your company stands for, build the site that proves it, then keep improving what it earns.
- Weeks to launch
- 6 to 11Weeks to launch
- Post-launch fixes included
- 30 daysPost-launch fixes included
- AA on core flows
- WCAG 2.2AA on core flows
+38%
Demo requests, Halo Financial
A process that is visible from week two
Discovery produces a written scope, a sitemap and a fixed price before any design begins. From week two there is a working staging site and a review at the same time every week, so you watch the work happen instead of waiting for a reveal.
Dates we commit to in writing
Most sites take six to eleven weeks from the end of discovery. Those dates go in the scope document with the milestones that support them, and if anything threatens one you hear about it that week, with options, rather than in the final fortnight.
Quality measured on real devices
Every build ships against a page budget, passes WCAG 2.2 AA on its core flows, and is tested on mid-range phones over throttled connections. Then 30 days of post-launch fixes are on us, because the first month of real traffic is where the truth shows up.
What we do
Four disciplines, run as one engagement
Strategy, design, engineering and the work after launch. Most studios sell you one of these and hand the rest to somebody else. The handovers are where projects go quiet.
Brand strategy
Decide what the company stands for, who it is for, and the three claims it is allowed to make.
- Customer and stakeholder interviews
- Competitive and category audit
- Positioning statement and message hierarchy
Web design
Structure, copy and interface design for a site that reads like it belongs to one company.
- Sitemap, page structure and section-level wireframes
- Page copy written alongside the design
- Full visual design for every template, mobile first
Web development
Typed, component-driven front ends with a content model your marketing team can run.
- Component build in a typed React and Next.js codebase
- Content modelling and CMS integration
- Forms, validation, spam handling and inbound routing
Performance & SEO
Make the pages fast, make them findable, then keep measuring what they earn.
- Core Web Vitals audit on field data, not lab scores
- Image, font and script budget with enforced limits
- Technical SEO: crawl, indexation, canonicals, structured data
Selected work
Six projects, and what they actually changed
Every case study below carries the numbers, the timeline and the parts that did not go to plan.
Consumer fintech2025
Halo Financial
A savings app with strong retention and no consistent way to describe itself. We settled the positioning, rebuilt the identity and shipped a site that finally matched the product.
Outdoor equipment retail2025
Northbound Supply
Three shops growing, one storefront flat for six quarters. The catalogue was not the problem: product pages took eleven seconds to become useful on a mid-range phone.
Healthcare services2024
Corvus Care
A clinic network booking 9,000 appointments a month through a portal that generated a support call for one booking in six.
Logistics2024
Atlas Freight
Every quote took three hours and eighteen spreadsheets. We built the tool that produces one in under a minute, in public, on the website.
Architecture practice2024
Studio Meridian
Twenty-two years of built work living in a PDF. We built the archive it deserved and made the practice legible to the clients it actually wants.
Agritech software2023
Verdant Labs
Good software for agronomists, sold with language nobody in a field has ever used. We rewrote the argument and rebuilt the funnel behind it.
In their words
What clients say once the work is live
They pushed back on the brief in week one, which was annoying and completely right. We shipped a smaller site that says a much clearer thing, and enquiries went up the month it launched.
The weekly staging link changed how we worked. There was never a big reveal, just a site getting better in front of us, so nothing arrived at the end that anyone had to argue about.
Two of our designers joined halfway through the project. They were shipping inside the system in a week because it was documented properly, which is not something I have been able to say before.
Questions
The things people ask before signing
Answered properly, including the ones with awkward answers. If yours is not here, ask us directly and you will get a straight reply within one working day.
With a 30-minute call and then a short paid discovery, usually one to two weeks. Discovery produces a written scope, a sitemap, a timeline with named dates and a fixed price. You own that document whether or not you continue with us, and roughly one in five clients takes it and builds elsewhere. We would rather that happen at the start than halfway through.
Most engagements land between $12k and $60k. A focused marketing site with a content model starts around $12k. A repositioning with a new identity and a site behind it is typically $25k to $45k. Product surfaces, quoting tools and commerce work run higher because the logic behind them takes longer than the pages. Retainers start at $4k a month with a three-month minimum.
Six to eleven weeks for most sites, measured from the end of discovery. Brand strategy takes two to four weeks, design three to six, build three to eight, and those phases overlap. Larger platform work runs three to four months. We commit to dates in the scope document and tell you the same week if anything threatens one, rather than at the end.
The people you meet in the first call. reformer.agency is a small senior team, so a typical project runs with a studio lead, a designer and an engineer working directly with you. We do not hand work to juniors after the pitch and we do not subcontract without telling you who is involved and why.
Yes, and this is a hard requirement rather than an add-on. Content is modelled properly in a CMS before anything is built, so pages, projects, posts and navigation are all editable without a developer. Handover includes a working session, written documentation and a recorded walkthrough. If you need a developer to change a headline, we did the job badly.
Often. Plenty of engagements start with an identity that is fine and messaging that is not, in which case we tighten what exists rather than rebuilding it. We will tell you honestly which one you are in during discovery. Replacing a brand people already recognise is expensive and occasionally a mistake.
Every project includes 30 days of fixes at no cost, so anything that surfaces in real traffic is our problem. After that, some clients move to a retainer for ongoing performance, SEO and conversion work, and some take the site and run it themselves. Both are fine. We do not lock anything behind a support contract and you keep every asset, repository and account.
No, and anyone who does is selling something. What we commit to is the work that reliably moves results: technical foundations, page speed on real devices, content built around genuine search intent, and reporting tied to enquiries rather than pageviews. We report on what changed and what it earned, including the months where the answer is not much.
Tell us what is not working.
Send a short brief and you will hear back within one working day, from the people who would run the project. If we are not the right studio for it, we will say so and point you somewhere better.