Brand strategy
Decide what the company stands for, who it is for, and the three claims it is allowed to make.
- Typical timeframe
- 2 to 4 weeks
Most sites are hard to write because the positioning was never settled. We start with interviews, a competitive read and a written positioning document, then turn it into language your team can actually use: a value proposition, a message hierarchy, and the words for each audience you sell to. Nothing downstream gets designed until that document is signed off.
What you get
- Customer and stakeholder interviews
- Competitive and category audit
- Positioning statement and message hierarchy
- Verbal identity: voice, vocabulary, claims you can defend
- Logo, palette and type system where the identity needs rebuilding
- Brand guidelines and an asset kit your team can run without us
OutcomeA single argument every page, deck and ad can be traced back to.